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Today I was inspired by my good friend Corey sending me a text message related to the latest news that Mark Zuckerberg, the founder of facebook, had decided to become a part of “The Giving Pledge.” For those who are not aware of what the giving pledge is I will sum it up briefly for you: it’s a group of extremely wealthy people, formed by Warren Buffet and Bill Gates, in which everyone in the group agrees to give the majority of their wealth to charity by the end of their lives or at their death.

While the concept is noble, I’d like to look at the economics of a hypothetical question: What if each one of those billionaires, most of whom got their money by starting a business, used their money to start or fund other businesses; specifically a mission driven business?

Let’s say that one of these billionaires decided to not donate 15 billion dollars, but to start a privately held pharmaceutical company with the funds. I’m not talking about funding research, I’m talking about starting a for profit company built to compete with the likes of Novartis or Pfizer. By the company being privately held, it doesn’t have to appease shareholders but instead it can keep an altruistic mission, and that could be to reinvest ALL profits into curing cancer not just the vague “cancer research.” At the same time this new company stimulates the economy (and increases the tax base) by hiring an entirely new staff. By introducing a new competitor it helps push the cost of our every day drugs down, thereby reducing the amount the government needs to fund prescription assistance programs (allowing us to pay down the US deficit, or even continue our generous foreign aid program). Putting 15 billion dollars into funding something like this ensures greater than just a 15 billion dollar donation, it ensures employment, it ensures a vision is kept, and in the end it has the ability to have far more of a positive impact on the world through countless years of research, development, AND sales. (Note: I’m aware that this isn’t possible overnight, mainly due to strenuous FDA regulations, but what if?…)

What if instead of a pharmaceutical company, someone set up a $10 billion dollar venture fund with offices around the world for businesses aiming to make a change, with the stipulation that at least $100 million (or some arbitrary number) a year had to be invested in new companies trying to make a positive change? Encouraging investing in companies like TOMs shoes, where for every shoe you buy a pair gets donated to a child in a 3rd world country. Investing in a company like Adaptive Eyewear, the company that is creating glasses for 3rd world countries where the prescription of the lens can be changed by the person wearing it; they are LITERALLY giving sight to people who would otherwise not have it (watch this video on them). What if they took that fund and invested in small businesses throughout Africa? Spurring entrepreneurship and encouraging organic growth within the continent instead of constant reliance on foreign aid that is taken by corrupt politicians.

The bottom line is that the majority of people on the list have succeeded because of capitalism. They have the money they have because of capitalism, and they know the good that capitalism can bring to a country and to the world. They ARE the definitions of capitalists, and they know what it takes to fulfill a vision. They ought to also know that a business, set up with a good mission and vision, with hundreds or thousands of employees working towards the vision can do an immense amount of good for the world, probably more good than donations can…

What if?…

Have any other ideas? Share them below, I’d love to hear them.

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