As a result we are all extensions of the brand wherever we go. After work when we all go out to happy hour we are walking advertisements and representatives for the brand, and the way that we carry ourselves reflects back on the companies brand; if we slip up, have a few too many, or are rude it reflects back on the brand. We know that this is the case, so we all go above and beyond to act gracious when we get complimented outside of work (very frequently) or attentive and helpful if a customer has a concern. It is clear my employer views us as a physical extension of the brand.

This concept isn’t new, it’s proven, and works, but now is the time for companies to take it a step further.

It seems like everyday I read in the blogosphere about a personal brand and why you need to have a solid online identity which includes, but is definitely not limited to Facebook, Twitter, and Linked In. I always read pretty basic reasonings on why we all need a personal brand, mainly so companies can find you, you can control and own your online image, and so you can market yourself. I agree with all of these things, and I’m not here to offer any new advice on creating a personal brand; for that I recommend going to the master, Dan Schwabel.

What I am here to do is ask a question. Why don’t companies view their employees online personal brands as extensions of the companies brand?

Think about where you represent your company on the internet. Do you have your employer listed on Facebook or Linked In? Do you have a website that contains your resume?

These are primary places where we as individuals represent our employers in todays world. If you have an inappropriate photo on Facebook and your employer is listed, like it or not that photo reflects back on the company and the next time you are in a meeting with someone who has researched you, they might know about that picture of you doing body shots from your last vacation to Mexico. Yes, that is a poor example, but now let’s look at the other side; say you have a strong personal brand, you protect your online image, you blog, you tweet, you are active on Facebook and on great websites like Brazen Careerist; that online presence and your following is a fantastic venue for you to be a steward for the company, instantly adding more value to the company should you choose, or be allowed, to promote your employer.

“That sounds great! Promote us,” your employer might say, but wait…it’s a two way street.

Think of the way large conglomerates advertise their brands. Ziploc, Pledge, and OFF! are all S.C. Johnson Brands. When you look at each of those brands you know they are something different and individual, yet part of something bigger. Every time something good happens to the smaller brand, something good is happening to the bigger brand. If Ziploc has great sales, then that helps S.C. Johnson’s bottom line. On a box of Ziploc there is an S.C. Johnson logo, and on the S.C. Johnson website they feature Ziploc, even at the end of every commercial you hear “S.C. Johnson, a family company.”

Much like the conglomerates there is a mutually beneficial relationship online between an employee with a strong personal brand and their employer’s brand. If I put up on an “About Me” page laying out where I work and what I do in my day job with a logo and a link to the company, I can instantly help give credibility to my employer if you’ve never heard of them, and you might be more inclined to go visit the company. On the other side of the coin, if my employer has a link to me on a company page, it can instantly help give credibility to me as someone who is employed by a great company.

Zappos has a great start at just this, twitter.zappos.com provides realtime streaming of their employees on twitter, but I think it should go a step further. Why not promote employees with good personal brands? Photo, website link, and twitter feed, all on the companies website. Make employees comfortable being online ambassadors for the company by encouraging it and giving them the ability to reach out on the companies behalf even if it’s not their job. It’s even in the companies interest to help employees develop a personal brand online.

The best way to increase brand awareness online is being represented, and if you have a good relationship, what better people to represent you and give you presence than your employee or employer?

Related posts:

1. The Art of What Not to Post
2. The Playful Entrepreneur
3. Important Y&F Information: The Risk of the Switch

I am about to take the biggest risk I have ever taken as an entrepreneur, and it’s not a financial risk…it’s about you.

Over the past two years I have written a great deal about business, personal finance, and Gen-Y, and in doing so I’ve built what I believe is a pretty decent following. I’ve tried hard to be consistent, not allow guest posts, and keep focus on my journey through life while staying both Young and Frugal. Many of you have stayed with me from the writing droughts to the Forbes issue and I appreciate it; but I want to give you fair warning that it’s all about to change.

Soon it’s no longer just going to be a soapbox for me to stand on, it’s going to be about you; and while I’m excited, I’m also scared. I’m scared because you read this blog because somewhere, somehow, my writing peaked your interest. Maybe you’re young and trying to get through life too, maybe you are older and just enjoy the read, or maybe you’re family and you feel some sort of obligation to read (don’t). The risk is that I will make you not want to come back, the risk, as vain as it sounds, is that I am this sort of glue that keeps you here and without it being only me you’ll lose interest. I don’t want that to happen.

A couple of months ago I mentioned how I was going to shake up my life a bit by pursuing a new Young and Frugal, and on April 1 (no joke) I will be “flipping the switch” on the new Young and Frugal, and I’m extremely excited. I want you to stay on as a reader and one day contributor, I want to challenge you to do things you never thought possible. I want you to help me prove to the world that it is possible to be not only Young and Frugal, but Young, Fun, and Frugal.

Will you accept the challenge?

Want more info? Be sure to fan our Facebook page for more details and inside information!

With the new site, comes a new subscription method. You can (re)subscribe below. We are only initially launching in the cities below, but plan on expanding in the future!

If you are interesting in accepting the challenge for your city, please be sure to let us know! (Note: this does not guarantee that you will be selected)

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1. Why I Blogged a Tweet
2. The Playful Entrepreneur
3. The Art of What Not to Post

As we grow older everything seems to move at a faster pace, and in the interest of time we begin to accept things instead of wondering about the intricacies of why. We easily forget our curiosity that once wasn’t even satisfied by answers; we lose the curiosity we all used to have.

As adults we all too often look at the simplest items and see them for what they are; a pencil is a pencil. We forget about what it was like to have a sense of wonder, to open our imaginations to the endless possibilities that one simple tool could provide; we forget the wonder we all used to have.

You can get it all back, the eyes, the curiosity, the wonder, it just takes time. Not time as we know it at this stage in our lives; the “let me block out some room on my calendar” time, time as in slowing down.

Today I slowed down to examine a pencil, and it was the best part of my day. I didn’t have a bad day, but taking the time to examine a pencil instead of just use it was that good. I slowed down looked at it and let my mind wonder; I was instantly enthralled by it’s shape, I became curious as to how many lines of writing were required to flatten what was once a sharp lead tip, and thought about the words, no matter how brilliant, that had been permanently vanished by the now depleted eraser. Whose pencil was this? And how did I come to possess it?

These questions led to more and more, soon I was thinking about the business behind pencils and pondering on what would make this pencil better. In this moment I regained my childlike eyes, curiosity, and wonder. It was spectacular!

Slowing down is all it took, slowing down allowed me to rid myself of the cynicism that somehow creeps into all of us and made everything wholesome and good again.

The eyes, the curiosity, the wonder, we all still have it, we just have to slow down and allow ourselves to let it come out.

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1. The Playful Entrepreneur
2. The Art of What Not to Post
3. Thinking Aloud

Seth Godin say’s that “you can’t have good ideas unless you’re willing to generate a lot of bad ones,” and while I’ve generated a lot of bad ones, I’ve also had a few gems. The funny thing about those “gems” is that after many false starts, I’ve come to realize that that the concept or idea doesn’t matter, it’s all about how passionately the idea is pursued that makes it worthwhile.

For example: the Snuggie.

Generally speaking the Snuggie is not a brilliant or even original idea (it’s been in SkyMall under a different name for years); basically someone marketed a bathrobe being worn backwards. But it’s a hit, people love it to love it or they love it to mock it, either way it is selling like crazy! In fact, the only reason we all know about this lackluster idea is that someone was crazy enough to wear a bathrobe backwards and passionate enough to see his idea all the way through. (The marketing and pop culture phenomenon behind it is a completely different case study).

Back to my problem: I need something to look forward to entrepreneurially. I have a few fairly well thought out ideas, one of which is a complete revamp of this site to allow for “user generated content” (kind of), another would be very legally intensive because it borders on the line of legality (though everyone I’ve pitched it to loves it), and yet another is to start my own juice bar (I’m kind of obsessed with smoothies).

While I am confident all of the ideas would work, figuring out which concept to commit myself to is another question. Revamping this site would hands down be the easiest and least capital intensive, though the revenue model is questionable. At this stage it’s probably a tossup for the most capital intensive concept between the storefront and the legally questionable concept (which would obviously require a legal team.) The most exciting idea is legally questionable (would create incredible buzz…I already own the domain), the most promising is probably revamping the site, and the juice bar probably has a chance to do the best from a cash-flow standpoint.

My problem really comes down to me being horrible at making decisions. I hate making them; in fact, I’m horrible at it, the only way I cope in day to day life is that I force myself to make a quick last second decision because I know I will be fine either way (Soup or Salad?).

Currently I’m leaning towards revamping the site due to the fact that it is the easiest to moonlight. I still have a lawyer looking into some things for me to see if the waters are navigable for the other concept, but for capital purposes at least I should be able to see a relatively quick result on the website, as opposed to the other two.

I’m sure I’ll always be keeping my eyes open at various ventures, and coming up with random ideas that would work if I was passionate and pursued them, but for now, I’ve built what I feel is a pretty good brand and I’d like to follow it down the rabbit hole to see where it takes me.

After too long, a site revamp is coming. Stay tuned, and I may just need your help.

Thanks for listening.

Related posts:

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2. The Art of What Not to Post
3. Important Y&F Information: The Risk of the Switch

Too often people pour their souls onto the Internet, whether it be a friends wall posting or a blog post, and once it is up, it is permanent. A snapshot of how you were feeling at one point in time has been published to the world, and you can’t change your mind on it. We are the first generation that grew up with social media, our lives are practically public information from politically incorrect jokes we write on a friends facebook wall, to the many many inappropriate pictures of us that other people took and tagged us in. For many it won’t really matter, but for those with big dreams (specifically business, political, or athletic) it may.

For the last 7ish weeks I’ve obviously taken a bit of a hiatus from writing. Some of the hiatus had to do with writers block, some had to do with a lack of desire to write, but a good bit of it was actually me censoring myself. As a writer who draws from his own life experience for just about every post, it’s now much harder to write since my co-workers know about this site. Now, if I write about a bad day at work, even if I write about what I’ve learned from it and try to spin it in a positive light, I could come off as complaining (something no one likes). If I write about how I really messed something up, I could (or would in one instance) become a direct target for all the blame, when I shouldn’t be.

Protecting your personal brand online is fairly easy, and protecting it offline is too, but when those worlds collide it becomes a much different world. These instances are even becoming newsworthy: someone on disability posts facebook pictures of them skydiving, someone fires an employee then updates their status telling the world why, or my personal favorite someone gets a job offer then tweets about it saying how the money is great but the company sucks. I’m not saying to have two different “brands” but think of it like this: your work persona vs. your out at the bars persona. Your friends may not care how you act at work, but your boss may care how you act out at the bars.

Over the coming years, as more members of Gen-Y run for office, and further succeed in business and sports it will be interesting to see the scandals that come from all of this, but I think the bigger question is, as Gen-Y becomes even more of an influence will anyone care about poor decisions posted on facebook or twitter? After all we’ve all had them.

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3. What We Used to Have

“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” -Antione de Saint Exupéry

All 135 characters of this quote fits snugly into the 140 character limit of Twitter, but instead of just tweeting it (which I did), I blogged it.

I think it’s fairly obvious why, but at the risk of having excess I will explain. I had a whole blog post centered around the quote, but the rest wasn’t an improvement on what he wrote, it was excess.

All I can say is that throughout our lives we surround ourselves with excess, excess house, excess car, excess cable channels, excess words in a blog post. And all of this excess only leads to more excess; electricity bills, gas bills, cable bills… We live highly inflated lifestyles believing that these things make us happy, but the feeling of happiness is fleeting, takes us off track, and leaves us wanting more. Our car is no longer the latest and greatest, so we trade it in for another, a bigger/slimmer TV comes out so ours is already outdated, our wants turn into “needs” and we truly think of them that way. When this happens we lose focus of the little joys that make us happiest; things like watching the sunrise, reading a good book, meditating, and spending time with loved ones.

I won’t proclaim to have the answers to perfect happiness, but I would bet that it starts out by stripping away the excess in our lives.

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3. Important Y&F Information: The Risk of the Switch

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Having fun may very well be the most crucial aspect in the entrepreneurial process, because if you aren’t having fun you won’t stick with something long enough to see where it can go. The following examples are all people who started out by playing around, tinkering, experimenting, and flat out having fun.

In Steve Wozniak’s autobiography iWoz, he writes about how everything he did in inventing the personal computer was fun for him. He recalls how much fun it was when he played a game where he would try to design a computer using one less chip than he used the time before. Each time he would come up with a more creative way to accomplish his goal. To me that seems impossible, but to him it was playing around. Steve Jobs was the same way, he didn’t have a solid grasp on the engineering side of things, but running the business was his playground.

Michael Dell always loved computers, he loved them so much that he started making them for friends and family. By the time he knew it, he was running a successful business out of his dorm room at the University of Texas…and he was having fun doing it.

My friend in the Inc 500 started out experimenting to see if he could leverage a house he bought to buy another in order to rent it to his fraternity brothers. He had so much fun in the process that it spiraled out of control and by the time he graduated college he was running a $2 million business. 

My wife Mary loves to bake, she describes it as her labor of love. She looks forward to playing in the kitchen, baking for our local farmers market, and we both have fun doing a great deal of work to fulfill some orders that we now have from stores. We are by no means a successful business, but we are having fun doing it and making some extra money. For the time being that’s good enough for us.

Another friend of mine, Chris Anderson, combined the three things he loved to play with: wakeboarding, fluid dynamics, and working with his hands; into literally building a best in class wakeboarding boat in his driveway (article) and founding Epic Boats. In fact, he had so much fun doing that, after he found a manufacturing plant for the boats, he wanted to get his hands dirty again, so he started playing with aero dynamics and working with his hands again. This time around his play turned into one of the hottest electric car companies around: Aptera.

Too often we think of entrepreneurs as huge risk takers, but I hope that by looking at the few examples above you realize that often times they aren’t. In many instances it is just someone tinkering and playing around while having fun. When they finally look up they realize they have something great. That’s how Apple, Dell, Epic Boats, Aptera, our struggling bakery, a successful real estate venture, and even this website came to be.

What are you waiting for? Start playing.

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Why develop rules for something that is essentially every man for himself? Because with the economy where it is, the consumer has great power, and as we all know, with great power comes great responsibility. So if you want to be a responsible haggler, try out the rules below.

• No Lying.  Remember that salespeople CAN get in trouble by lowering a price for you, so your lie could potentially get a person fired. Plus it’s just bad karma.
• Don’t haggle unless you are prepared to buy. If you spend time haggling with a salesperson, you had better be prepared to buy when you get your price. If he agrees to your price and you don’t buy, you are flat out wasting his time when he could be selling to other people at higher margins. Plus your chances of being able to work with him again drops and he is less likely to budge on price with other people because it didn’t get him a sale.
• Walk if you don’t get your price. If you are trying to haggle and it doesn’t work you should thank the person for the time, accept it and leave. Haggling doesn’t always work, but if it doesn’t work and you purchase anyway, you are accepting defeat.
• Be courteous. Remember, no one owes you anything other than to let you buy the product at it’s marked price. Buying in a retail store is not like buying a car, where you constantly feel like they are trying to gouge you. Being civil and fair is the key, so don’t be pushy and always be grateful, even if it is thanking the person for their time when you leave.
• Be a good customer. If someone gives you a good deal, let them know that their faith in you was not misplaced. Go back to that person the next time you shop, but still expect another deal. Also, don’t haggle with the person every time, you don’t want the guy that really hooked you up to dread seeing your face again because you are going to try and milk another deal. Relationships are always key in haggling.
• Remember that you don’t always need to haggle to get a good deal. There are many ways, aside from haggling to get a great deal. Check out Secrets of a Bargain Hunter to find out how!

These rules may not only be key in helping you get your price, but they also ensure that the salesperson doesn’t have a bad experience with someone trying to haggle.

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When I first started receiving an allowance, I did what any kid in my shoes would have done…I stole my brothers old velcro neon yellow wallet, and from then on I would walk around with my wallet just like I had seen my dad and brothers do. A wallet was like magic, you open it up and money comes out. “I’m a big kid now,” I thought to myself.

I went everywhere with my wallet, but I soon came to realize that my wallet was always empty. A couple years later, in an effort to make extra money, I began helping with my brother’s lawn business; but my problem remained…I never had any money for what I wanted and I was always broke. This especially hurt because I was now doing hard work with my brothers instead of the little made up chores my parents would pay me for to rationalize my “allowance.”

“I’m broke” is a funny thing for a 10 year old to say, and even though I still had full access to the ATM (Bank of Mom and Dad), I cherished being able to say that I bought stuff with my own money, so I had to figure out the problem. I remember looking around at all the stuff in my room and figuring out where all of my hard earned money went. I saw tons of crappy toys that I never played with, a pair of really cool sunglasses that I could never wear because I wore regular glasses, and a bunch of baseball cards in drawers. I realized that I had spent money on a ton of stuff that I never used and/or didn’t even like, and to make matters more ironic, I had bought most of it on impulse because I had my wallet with me and thought “Why not?”

After I came to this childish epiphany I began saving by hiding money around my room. Before I knew it, I had enough money to buy the new baseball glove I wanted, and when my parents realized I had started saving, they took me to the bank to open a savings account.

As children it’s easy to realize why we save. We set our savings goals for the short term in the form of the items we want. We save up, get our new toy, and set our eyes on the next savings goal, but as with everything in life, our perspective changes as we grow older.

I went a long time just making deposits to that savings account, in fact even at 16, when I finally did touch it, I managed to not waste all of it lifting my Jeep (OK, I did waste most of it). Soon after spending way too much money on my Jeep, I set my sights on homeownership. And for the next 6+ years I saved and invested with this end goal in mind; then when Mary and I got married, our combined savings allowed us to realize this goal.

As we grow older our financial goals change from being weeks away, to months away, to years away, to decades away. And now as I write this, financial goals are harder than ever to define. For us, goals are no longer defined by material things like a car or a house, but they are defined by ideals and the dreams of another generation that wanted to escape the workforce all together. Now these dreams that once seemed so defined are now obscure words that mean different things to different people. Words like entrepreneur, travel, and retirement.

To you retirement may mean leaving the workforce all together and escaping to some exotic beach. To me that sounds like an empty world of boredom because I don’t plan to retire in the traditional sense. I want to be just like my 89 year old grandfather who is still a highly sought after consultant; he doesn’t need to work but chooses to, and thus he remains the smartest and most quick witted person I know.

Saving without having an understanding of what you are saving for makes saving that much harder. You say you are saving for retirement but what does that mean to you? How much will it cost to live the lifestyle that you want for the number of years that you want? You want to start your own business? Awesome! How much does it cost to be an entrepreneur? You want to be able to drop everything and travel the world? How much will it cost, where will you go, what will you do? And most importantly, how long do you need to save to achieve your version of these goals?

Going through a series of questions like these either by yourself or with your spouse may be the most important time investment you make. Doing this allows you to define your goals and have a true understanding of why you save the way you do. Maybe you’ll find that in order to finance your goals you won’t need as much money as you thought so you can cut back on saving, or maybe you want to keep the same pace to achieve those goals earlier. Regardless, having a name to every dollar you save makes saving that much easier because it gives you a defined end goal.

Why do you save?

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