If you prioritize properly, there is no need to multitask. It is a symptom of “task creep” -doing more to feel productive while actually accomplishing less. To repeat: You should have, at most, two primary goals or tasks per day. Do them separately from start to finish without distraction. Divided attention will result in more frequent interruptions, lapses in concentration, poorer net results, and less gratification.
-Timothy Ferris, The Four Hour Work Week
Usually, I spend the last 15 minutes at work evaluating my day and making a list of what I plan to do the next day, but a few months ago it seemed that as I looked back at my day I didn’t have one tangible thing to show for it. I worked diligently, but at the end of the day I felt like all I did is juggle multiple balls without having the opportunity to catch one and put it away. To make matters worse, every once and a while, it felt like they all fall down on me at once causing an endless array of panic and stress.
Juggling, or multitasking, is a double edged sword. By multitasking all day we end up feeling busy and stressed but when we look back we realize we weren’t nearly as productive as we felt. I know for me it seems like all too often I find myself working harder and not smarter. I multi-task when I should single-task.
Focus on the task at hand. – My Mom
Many people think that single tasking is extremely dated and that business moves too fast to single task, a statement that I counter with, yes, but is the business still efficient?
100 years ago Henry Ford came up with the assembly line, and to this day it is still the fastest and best way to build something because when you are working on one thing, you find the efficiencies in doing that one thing so that you can do it better and faster. The assembly line is a series of single taskers being efficient.
Single tasking is not something to easily switch to, especially since most of us have been preconditioned to take on too many things at once but there are a few things you can do to help slow down and focus on one thing. First you have to cut out all things you’ve convinced yourself have to be taken care of immediately. For me this means that I have turned off the e-mail alerts popup on my computer (if they e-mailed it’s not that urgent), turn off your phone ringer (or set your status to busy), and give yourself a timeframe in which you want to accomplish something. Then devote yourself 100% to that task. These things combined allow me to focus all of my attention on the task at hand.
This expands to life too. When my son was born I realized my life was full of too many distractions (Facebook, TV Shows, various other time-suck areas), so I cut them out. I quit Facebook cold turkey and I stopped watching the handful of shows I wanted to stay caught up with. I don’t miss anything that I gave up, and the result has netted me more quality time with my family.
Next time you’re feeling pulled in too many directions…pick one, focus on it, and make everything else fill in around it.



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