To go along with my passion, I have a scatterbrain. I get a great idea and I jump in head first, only to realize I’m diving in to the shallow end; then before I have time to lick my wounds, I’ve got another great idea, something innovative that will change the way the world  does business. All of my ideas end up spiraling into these grand visions before they are off the ground, and thus they fizzle out.

Recently, after quite a few failed concepts, I’ve learned my most valuable lesson about entrepreneurship: Entrepreneurship isn’t about what you are doing, it’s about doing it.

I learned this because my wife started a small bakery. Mary saw a need at our local farmers market, no one was offering baked goods. So she contacted the person who runs it and asked if she could sell some baked goods there. The next week we baked, set up a small stand, and were the only stand at the market to sell out. It was a hit and we made a few hundred dollars, all because Mary saw a need and filled it. It’s not a glamorous business, but it’s something that I am happy to tell people about because action has been taken and it works.

Now we have people asking us where else they can buy our breads, our customers are encouraging us to sell to local shops, and people tell us that they can’t wait for the next farmers market to buy some of our specialty breads and granola bars.

Lesson learned: entrepreneurship doesn’t have to be about starting the next Google, it could be about starting the next big bread company as well .

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